You already love the ride - now let's make it count for something even bigger. Whether you're training for your next event, chasing a personal best, or just clocking up kilometres each week, Ride for the Kids gives you a chance to ride for more than just the glory of holding onto KOM/QOM on your favourite Strava segment.
Every kilometre you log in October, and dollar you raise, supports Brainwave families across Australia. This is your chance to turn your passion into impact - and show the cycling community what riding together can really do.
Easy Start Checklist for Cycling Enthusiasts
Did You Know? Every single day, 10 families across Australia hear the words “your child has a brain injury or illness.” By riding with us this October, you’re turning those difficult diagnoses into hope – by funding programs and support that help families adapt and thrive despite enormous challenges.
Tailored Resources for Cycling Enthusiasts
coming soon
- App Setup Guide (Strava, Garmin, FitBit)
- Promo Poster
- Strava Community Access
- Fundraising email and text templates for cyclists
- Downloadable “Proud Rider” social tile
- Partner Discounts
Earn Rewards as You Ride and Fundraise
As you hit key milestones, you'll unlock rewards to celebrate your impact - from early-bird musette bags, custom water bottles and limited-edition Pedla Adventure tees, all the way up to premium Pedla cycling jerseys, commemorative cowbells, and exclusive team caps when you recruit others to ride with you.
Every dollar you raise helps fund therapy, equipment, and joyful experiences for Brainwave kids - and every reward recognises the difference you're making.
